Doing a live case study

My initial idea was to do a live case study setting up an Adsense site (since I consider it one of the easiest ways to get started making money online, as you don’t need to do anything), but I found out about this super-cheap yet great product called WP Funnel Profits so I thought we could do a live case study together on how to set up a  squeeze page, start growing a list (from scratch) and make some affiliate sales along the way.

So I have purchased the product (see the proof here)

and I’ll be recording (on video plus here on the blog) everything I do to get some sales.

These are the main steps I’ll be doing

  • Put the squeeze page online
  • Modify it so the leads go to your own autoresponder
  • Set up an e-mail sequence with multiple promotions
  • Drive traffic to the squeeze page using multiple methods.
  • Track subscribers and sales

And of course, I will be answering any questions along the way that you might have.

You are not required to purchase the product, however it might help you since you can copy and duplicate the same exact steps I will be doing (plus, at this moment it’s just $9.95, so your bank account should not suffer too much).

You can get it here if you are interested

See you along the way!

PS. Full disclaimer: this is supposed to be a training and a learning experience. Don’t assume that by copying every single step I do, you will get rich straight away. Bear in mind there might be many people who will be trying to do the same, at the same time. However, I can guarantee you this: if you are a beginner or intermediate marketer, you will learn a few things (if you are and advanced marketer this might not be for you, since I will be explaining everything step by step, in a very basic way).

PPS. In order to give everyone a chance to purchase the product (if they want to do so), I will start the live training next Monday (april 10th).


A very simple way to sell your first product (for under 10 bucks)

I’ve had this question asked multiple times: How do I get started and make my first dollar online?

And my answer is always the following, something along the lines of:

  • First, set up a small niche site and put Adsense ads (no need to sell anything).
  • When you have mastered step 2, add some affiliate links (soft selling).
  • Once you have mastered steps 1 and 2, sell your own product

Step 2 is usually more profitable than step 1, and step 3 (selling your own product) is usually more profitable than step 2 (meaning than 3 is much better than 1).

If you sell your own product, you are in control of marketing, you can build a list of customers and you get to keep 100% of the profits (minus the commission that those “·$”·%!·” at Paypal take, way too high!) 😉

The only issue is that, well, you need a product.

Here is an idea for you to get your feet wet with selling your own product: WP Funnel Profits

It is a pack of 30 “How to” video tutorials with Private Label Rights.

It means that you can put your name on the product, sell it and keep 100% of the profits.

But not only that, you will get everything you need to build a list:

  • A squeeze page so you can get people into your e-mail list even before they decide to buy
  • An e-mail sequence of 12 messages recommending related affiliate products (already proven to convert), so you can learn about e-mail marketing
  • Plus step by step training showing how to set up the whole funnel

What I’d do with it would be the following:

  • Set up your squeeze page (using the one they provide)
  • Drive traffic to it. If you have a blog/website, you can promote it there. Otherwise my number #2 recommendation would be to drive traffic via either Facebook or any PPC networks (Adwords / Bing Ads).
  • Start building a list for people interested in WordPress
  • Promote this product to them (the 30 video tutorials). For each sale you get to keep all profits
  • Promote other related products to them (there is a ton of plugins / themes / services related to WordPress that you can promote).

Now don’t get me wrong, ideally you want to be selling your own unique product, built by you. However, IF you have not reached that point, this can be a great learning experience.

The price to get the videos and all the rest is under 10 dollars, so you should be able to get your investment back with just 1 single sale. Plus, you will be learning a list, and the most important thing, you will learn how to set up a funnel beginning to end.

If you decide to get WP Funnel Profits, feel free to send me any questions you might have along the way and I’ll be happy to help.

Here is the link to get the product

Sunday Motivation: The Space Race and your Online Marketing success Race

The other day a friend came to visit, and he told me a story that I’m beginning to doubt it’s 100% accurate (I’ve tried googling to no avail), but hey, let’s assume it’s true since I really enjoyed it and I think it’s a great story anyway 😉

Apparently, in the space race, the United States and the Soviet Union worked using a different strategy.

On one hand, the engineers from the Soviet Union, wanted to get every single number and calculation right. They spent lots and lots of time going through formulas, papers and all sorts of numbers, before getting into action.

On the other hand, the USA worked through a “trial and error” approach. They tested something, put it into action, and if it didn’t work at all, they would try something different.

And we all know who were the first to get to the moon, right? (unless you believe some conspiracy theory, of course).

Even if this story is not 100% accurate (I’ve also recently discovered that Mark Twain probably never said this, my life is really shaking), I think it describes perfectly the “Ready, Fire, Aim” philosophy, that I think is crucial in all aspects of life, including Online Marketing.

So by now you have most likely got the metaphor: it’s always better to keep moving and testing things than to wait to have all the information. Don’t get stuck!

Where to find good (and free) information about Google Adsense

In the past, I’ve talked about great courses about Google Adsense.

However, since most of them are paid (aside from Optimizing Adsense, which is 100% free) and we all like free, here are some great resources where you can learn some tricks and you don’t even need to pull out your credit card:

The Official Adsense Blog (Inside Adsense)

Yes, it’s official, and it’s from Google, so it’s great information about what you should (and shouldn’t) be doing.


Youtube Adsense official Channel

Here you’ll find a few videos that can give you some useful insights.


Google Adsense Page at Google Plus

There is not so much happening at Google+ (they arrived into the social world a bit too late), but this particular page has over 2 million followers. There must be something happening there.


Digital Point Adsense Forum

This is a great forum, with thousands of posts to read. The only trouble is telling the good information aside from the not-so-good.


Raúl Mellado’s blog

Yepp, yours truly has written a lot of content about Adsense. Feel free to leave a comment on any article and I’ll do my best to reply.


Monetize Pros

This blog post called “101 ways to make money with Adsense” is filled with great information.


Another interesting post at Fat Stacks Entrepreneur

It’s from december 2014, but still pretty much up to date information


The Niche Site Duel series by Pat Flynn

What happened here is the following: Pat decided to have a challenge with other niche site experts where they would build, rankd and monetize a site, documenting everything along the way. Since it describes every single step along the way, there is a ton of information to learn.

Go to this post and scroll to the bottom to find a link to the other articles.


Spencer Haws Blog (Niche Pursuits)

Not everything is Adsense here (in fact, most of the information is not directly related to Adsense), however since he is focused on teaching how to build Niche Sites, you will find most of the information (blog posts and podcast) useful.

This blog post is particularly useful.



So that’s everything I could think of, if you know of more free resources, please let me know and I’ll include them in this guide.

How to spy on your “Adsense” competition (and avoid being spied on)

Maybe you think that spying is something for the movies, but trust me, it’s something we all do in the Online Marketing world.

And spying does  not necessarily mean being a “copycat”, ie, copying/duplicating something you see from your competition.

I prefer the word “inspiration”. You can check WHAT others are doing, learn WHY they are doing it, and then improve.

So here is how you would do some “007 Adsense spying”:

Let’s say you come to a site with Adsense ads, and you would like to find more sites that the same user owns (again, not to copy, but just to check what’s working, etc).

First, you view the source code and look for his/her Adsense Publisher id. To do this, look for the Adsense ad code and extract just the part that starts with pub-

It could be something like this:

google_ad_client = “ca-pub-1234567890123”;

With that, you now go to and enter the publisher id. Then you just click Go! and you will get other sites owned by the same person.

For example, when I entered a specific publisher id (not revealing it here for privacy reasons):

I found out that this person has other 4 domains. So if I know that he/she is successful in building Adsense sites, I can assume that other sites might be profitable too, so I could check at many things like:

  • Keywords
  • Theme being used
  • Ads placing strategy
  • Backlinking strategy
  • Content strategy


You can also spy using Analytics Code. For that you need the code that starts with UA, for example: UA-12345678-1 (just a made up example)

If you enter this code at you will find other sites with the same Analytics Account.

Obviously, not all sites are in the database, so you will not 100% of the results, but you will get a lot of information using this tool.


So after learning how to spy, what can you do to protect your business?

Here  are a couple of suggestions:

Separate your public site (ie, your blog) from your money sites.

Do not use the same Analytics account on your public blog/homepage and in your niche/Adsense sites. Otherwise people can just go to your main, public site, get the Analytics code, and spy on you.

Also, if you are very paranoid, you can use another analytics solution like Piwik.

Same thing but with Adsense.

Ideally, do not put Adsense on your blog (unless it makes you a ton of money)

Common sense

Be a bit private with your business. Do not reveal the urls of your websites in your blog, etc. Now I know it’s great to share information (and you can see I share as much information as I can with my readers), but some things should remain private. You never know who is listening.


So that’s it, hope this was useful and entertaining. You just got your Adsense spy badge 🙂

How to avoid spam in your WordPress Site

Spammers, spammers, we all hate them.

They will register in your website, add comments with ugly links…

But hey, they are just doing their job, right?

Now it’s your job to stop them! Here are some tips to avoid all kinds of spam in your blog.

Disable user registration (if it’s not a need).

Go to Settings > General and make sure the box “Anyone can register” is not checked.

Obviously, if you have a community where people need to register, you should leave it on.

Configure Discussion Settings

Under Settings > Discussion you should make sure these box are checked:

Before a comment appears:

– Comment author must have a previously approved comment

– Optionally, you can moderate all comments by hand. Depending on your traffic this might be a good idea (or not)

You can also insert certain trigger keywords under Comment Moderation / Blacklist

Use an antispam plugin

Here are my recommendations:

Akismet: This is a must have. I have it activated in every single website. You can get a free api key.

Spam FireWall, Anti-Spam by CleanTalk: Works great, but requires a paid key after the trial period

WP-SpamShield Anti-Spam: 100% free, works great too

Use a security plugin

The top two are:



You will just need one of them (since they mostly overlap in features), and they will give you some extra peace of mind.


That’s it! Do you have any other extra advice?

Why Adsense is not dead

I’ve been hearing it for years “Google Adsense is dead”.

And the reason people say that is this: a few years back, it was so easy to set up a new site, throw a bunch of poorly written articles, get a few backlinks, and rank it in a matter of days.

Then you just added some Adsense ads, make a few dollars a day, then rinse and repeat.

But then Google got a bit more picky, and nowadays it is not so easy to rank for many keywords. You usually need more time and definitely better content.

But this does not mean you cannot make some money (or a ton) from Google Adsense. It just means you have to be smarter.

If you are ready to work smart (and sometimes hard), there is plenty of unexplored keywords, niches, topics where you can add your content, get visitors and earn a living using Adsense.

Plus, you have other methods for driving traffic, like Facebook, Twitter…

And don’t forget about smartphones. Most traffic these days (and rising) comes from mobile devices. There is an unexplored world out there 🙂

Also, you can use Adsense just as one of the methods to monetize a site. You can complement it with Amazon links, other affiliate links, etc.

Even when it might not be so popular these days, it’s still alive and kicking.

The best Adsense courses

When it comes to Adsense, there are not so many courses around (at least, not too many good ones).

It was a much more popular topic in the past, but since interest has moved over to other aspect of Online Marketing (Social Media, etc), the information about Adsense has diminished.

Here are some guides where you can find information about Google Adsense

Google Adsense Secrets, by Joel Comm

This is the Adsense Guide. I purchased version 5.0, which is a PDF with 293 pages. Version 6.0, newer and updated is out. This version is an ebook for Kindle.

The author goes in deep into detail of how to do proper keyword research, how to set up your site, and some strategies to maximize your Adsense earnings.

Format: Mobi (for Kindle)

Price: $4.49


Long Tail University, by Spencer Haws

This is not an Adsense course per se. It is more focused on building niche sites, starting with proper keyword research, do competition research, content strategies and SEO.

The word “Adsense” is not mentioned anywhere in the sales page, however, aside from Ad placement, strategies, etc, you are getting all the information you need.

Plus, it comes from a very reputable author

Format: Video

Price: $197


Niche Site Course, by Chris Lee

This is an up-to-date course on how to set up a niche site from scratch.

It will teach you how to do proper niche and keyword research, how to do SEO (on page and off page), and how to maximize Adsense earnings.

Format: Video

Price: $297


Optimizing Adsense, by Google

This is a free course put together by the Google Adsense people. It has 18 short videos, focused on all the things you need to know for a successful Adsense strategy. It’s not very long so I really recommend you watch it if you are into Adsense

Format: Video

Price: Free


Madsense Reborn

I wouldn’t say this is a great course, but it has a fresh idea: using Facebook to get cheap traffic to your site (as opposed to doing SEO).

Honestly, I think SEO trafic is a hundred times better quality than social (at least when it comes to Adsense), but this course shows you how to get tons of visitors fast.

Format: Video

Price: $47


How many Adsense Ad Units can I add to my site? (2017 edition)

In the past, there was a limit on the number of ads you could place on a single page:

  • 3 ads for content units
  • 3 ads for link units

However, in august 2016, Google updated their policy (read about it here).

To sum up, if you don’t want to read too much, the new idea is this: “you can place any amount of ads on your page as you want, but don’t overdo”.

In more correct terms, they state that “Advertising and other paid promotional material added to your pages should not exceed your content

How should we interpret this?

The way I see it, they are saying “don’t have more ads than content”. Which makes sense, given that a page with more ads than content would not be so nice.

So don’t over do it, use your common sense, and you will be fine.

Ah, since they are not giving you a specific rule (like in the past, the maximum was 3, which is something really specific), keep your account safe, so when in doubt, have one less add than you would (you wouldn’t want the big G to ban your Adsense account).

For example, I wouldn’t have more than one unit visible on a mobile device (that can be interpreted as “more ads than content”. On a large desktop site, 2 or even 3 visible might be just fine (and I say might because you never know with those Google people).

My favourite quote of all time

Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.

Mark Twain

This pretty much sums up what I tend to think about life.

I have to admit I don’t live by it every single day. I waste time almost every day, however it has helped me accomplish multiple things.

So, ask yourself: what are you afraid to do today? Will you regret NOT doing it twenty years from now?

And go for it!


PS. I just found out this quote was probably never said by Mark Twain, but hey, that does not make it any less valuable.