Where to find writers for your site?

 

When it comes to adding content to your site, you have basically 4 options (well, actually 5, you could also copy/steal content, but that is probably going to take you nowhere):

  • Write your own content
  • Hire a writer
  • Use a content creation service
  • Have guest blogging

Let’s have a look at the options

1. Write your own content

If you are on a budget, this is the way to go. Start writing the content yourself and at the same time learn the process along the way.

Pros

  • If you are a reasonably good writer, you will have high quality content
  • No need to manage anyone
  • Save money

Cons

  • You are constrained by time (and this is a biggie)

2. Hire a writer

If you have some money to spend, you can also hire someone to write content for you.

Ideally, you want to find a native speaker, but those are usually more expensive, so if you are on a budget you can try to find someone with good language skills.

As usually with outsourcing, you’ll have to test 10 people to get 1 or 2 who are good (and sometimes you can’t even find a good writer out of 10).

These are some recommendations from my own experience:

  • Send people a test job. Ask them to write a couple of articles with different styles/lengths
  • Ask for samples (those can be faked though)
  • They way they communicate can give you feedback

Pros

  • Very escalable

Cons

  • It will take you some time until you find a good writer
  • Money investment
  • Sometimes people disapper without a trace, so you need to start over again

Here are some places where you can find writers

Upwork

Freelancer.com

3. Use a content creation service

Instead of hiring a single person, some pages have a buffer of writers that you can use.

It’s  not as personal as having a dedicated person, but on the other hand if you have just one writer and he/she gets ill, or goes missing, your progress gets halted, whereas if you use a service like this you always have someone ready for the job.

Pros

  • Plenty of people ready to work

Cons

  • Usually more expensive than having a full (or part) time writer
  • Less personal communication
  • You can get a mixed quality depending on the particular writer

Some of these companies are:

Textbroker

Hirewriter.com

4. Guest blogging

In case you never head the term, guest blogging is when somebody will write a unique article for your site, and instead of money, they will request a backlink to their site. It’s a way for them to get some extra traffic (and backlinks).

This can be a great strategy since you are basically getting content for free, but you will need a established blog before you can ask people to write for you for free.

Pros

  • Free

Cons

  • You need to have a certain amount of traffic before you can request a guest blogger to write on your site

There are 2 ways you can find guest bloggers

a. People will approach you and ask to write a guest post

b. You proactively find someone for it

When looking for someone, you can browse their personal sites or use a service like blogger link up or MyBlogGuest

 


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