The best physical books about Online Marketing

If you are like me, you love being able to “touch” a book. Feel its smell. Sometimes cut your fingers with the pages…

(disclaimer: I also own a Kindle, which I use almost every day, so I don’t live in the stone age)

Here is a list of the best books about Online Marketing that I have read so far, in no particular order:


This book is about Jeff Walker’s idea of product launches. He’s supposed to be the “father of launches”. Of course, he sells his 2k Product Launch Formula Course, so here’s just a glimpse of it, but it has most of the things you need to know if you want to do a PLF-like launch for your product.
Good for… those looking for tips on doing a product launch
Not for you if you don’t have (or aren’t having soon) a product to sell.

Trust Funnel, by Brian G. Johnson

This book is about Setting up a brand and a website around it, and gaining trust, with some SEO and social media tips.
Good for… those looking for a step-by-step blueprint on finding a niche and creating a website.
Not for you if you are and advanced marketer (it was a bit basic for my taste, although it is filled with great ideas)

Ask, by Ryan Levesque

This book is about Creating surveys to get into the mind of your customers (or potential customers).
Good for… those interested in understanding their market, and getting insights about what they want, so you can sell to them.
Not for you if for some strange reason you don’t need to understand your market.

Jab, Jab, Jab, Right Hoo, by Gary Vaynerchuk

This book is about understanding and using different social media channels (Facebook, Twitter, etc)
Good for… those interested in improving their social presence online (this is THE book when talking about using different social media channels)
Not for you if you don’t use any social media.

80/20 Sales and Marketing, by Perry Marshall

This book is about understanding how the 80/20 rule works (also known as Pareto Principle), and how to apply it to your marketing
Good for… getting a 10000 foot (or 3040 meters) view of your online business
Not for you if you either enjoy working long hours, or live in a cave. Otherwise it’s good 🙂 (in my opinion, it’s a bit repetitive, although the main idea is really good)

DotCom Secrets, by Russell Brunson

This book is about creating a successful sales funnel, and communicating your offer to your audience.
Good for… those interested in understanding how to set up a funnel (starting with a free offer, and building from there).
Not for you if you already are a funnel creator ninja.

The Rockstars of, by Joel Comm

This book is about personal stories of people who have had success selling on JVZoo.
Good for… a bit of motivation and enjoyment. You won’t learn to be an advanced marketer, but you might get some insights from different people.
Not for you if you hate people talking about themselves or their story.


Bonus: other books indirectly related to Online Marketing

Influence, by Robert Cialdini

This book is about different strategies to influence someone (it might be customers, or your children). If you think “influence” is an ugly word, then you should definitely read this. All copywriters swear by this book.
Good for… learning tips and ideas about how to influence people to do what you would like them to do.
Not for you if you are 100% convinced that you should never ever try to influence someone (if you are just 99% convinced, give it a go, even if it just helps you when trying to make your children eat their vegetables).

Permission Marketing, by Seth Godin

This book is about the shift in marketing strategies. Old fashioned tv/newspaper ads do not work anymore, now that we are bombarded with ads.
Good for… getting a few ideas on how to advertise in the 21st century.
Not for you if you don’t have anything to do with advertising. By the way, I recommend any books by Seth Godin you can get your hands on. He’s brilliant!

Get it here if you live in the UK


To Read:

I haven’t read any of these, so I can’t personally recommend, but they are on my to-read list. I will review them once I’ve read them:

Platform: Get Noticed in a Noisy World, by Michael Hyatt

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, by Ryan Holiday

The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki

Millionaire Within: Untold Stories from the Internet Underworld, by E Brian Rose

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales, by Chris Smith

PS. If you do not want to type, you can always ask your Echo Dot to do it for you 😉


  1. Barbara O'Toole   •  

    Hi, Raul!

    I have a softcover book I just published. It’s a journal for keeping a written record of your first 90 days using Periscope.

    While the tech is simple to use, there are some things that are helpful to know BEFORE you start broadcasting on Periscope. And at the back of the book is instructions on how to get a beginner’s Periscope Cheat Sheet. You can learn more here:

    • Raúl   •     Author

      Hi Barbara, thanks for the link!

      It’s great to know there are still some “real” books being released.

      I’ll add it to my to-read list; it is getting longer and longer as my 5 month old baby takes most of my free time 😉

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